13/07/2017
MEC AND MAXUS ANNOUNCE NEWCO BANGLADESH LEADERSHIP

MEC AND MAXUS ANNOUNCE NEWCO BANGLADESH LEADERSHIP

Asiatic 360 and Tim Castree, Global CEO of MEC and GroupM’s ‘NewCo’ today announced that Hasan Faruque, Director at Maxus Bangladesh will take on the role of Agency Head of the newly combined MEC and Maxus 'NewCo' agency in Bangladesh when it launches in January 2018.

The role becomes effective in January 2018.

Tim Castree, CEO of MEC and NewCo commented: “We’re merging Maxus and MEC to form a brand new billion dollar revenue media, content and technology agency, dubbed ‘NewCo’ for now. With such ambition, comes a need for brilliant talent to lead and inspire, and so today’s news is very exciting for us. Under Hasan’s leadership, I am confident that we have the right team in place to truly blend the best of MEC and Maxus and make NewCo Bangladesh a formidable future-facing agency.”

Hasan has been a client leader at Maxus since 2014. Hasan started his career in advertising at Asiatic JWT and later moved client side, working at AKTEL (Now Robi Axiata), GlaxoSmithKline Consumer Healthcare and BBC Media Action.

Throughout his agency career he has worked with brands like Unilever, Horlicks, Boost, Robi Axiata, BBC Janala, and also has managed high profile projects such as Close up-1, Lux Channel i Super Star, Horlicks Future Force, BBC Bangladesh Sanglap.

He has extensive expertise in Brand Marketing, Advertising, Sales, Market Research/Insights, Activation, Media Planning & Strategy, Media Research and Content marketing.