05/07/2017
MEC AND MAXUS ANNOUNCE NEWCO KOREA LEADERSHIP

MEC AND MAXUS ANNOUNCE NEWCO KOREA LEADERSHIP

Tim Castree, Global CEO of MEC and GroupM’s ‘NewCo’ today announced that Heonjeong Yun has been named as Managing Director of the new 'NewCo' media, content and technology agency in Korea when it launches in January 2018. Heongjeong is currently Managing Director of MEC Korea.

Heongjeong has been MEC’s CEO since 2015 and since then has led MEC to new business growth and success in Korea.

Tim Castree, CEO of MEC and NewCo commented: “We’re creating a brand new billion dollar revenue media content and technology agency, dubbed ‘NewCo’ for now. With such ambition, comes a need for brilliant talent to lead and inspire, and so today’s news is very exciting for us. Under Heongjeong’s leadership, I am confident that we have the right team in place to truly make NewCo Korea a formidable future-facing agency.”

Following GroupM’s recent commitment to adding offline media capabilities, an expanded geographic footprint and an influx of talent to the agency, Christian Juhl, global CEO of Essence, a global digital-first agency, today announced that Jay Lee, current Business Director of Maxus Korea, will transition into the new role of Business Director, Essence Korea, which launches in 2018.

 

Christian Juhl, global CEO of Essence commented:

“Korea is an incredibly important market to Google, one of our biggest global clients with whom we’ve worked with for over a decade. We’re excited to expand our geographic footprint to provide localized services to Google and other advertisers in the market. Lee has done an impeccable job managing Korea for Maxus and I know he’ll ensure Essence finds success, as well.”