Strategic Spotlight: All Change FMCG Gets Fit for the Future
In 2019, everything is competition. Brands compete for attention with bloggers and 24-hour rolling news. They compete for shelf space with traditional manufacturers and celebrity-backed start-ups in a world where the shelf is virtual. They compete for innovation against a backdrop of driverless cars and contactless payment. They compete for purpose when public consciousness, from plastics to politics,has arguably never been higher.