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Strategic Spotlight: Getting in the E-Sports Game

15.08.2019
Strategic Spotlight:
Getting in the E-Sports Game

What used to be a niche hobby has turned into a global movement. eSports, the fastest growing sport and cultural phenomenon in modern day, has quickly moved from a sport to a lifestyle for a coveted generation of consumers who consume content digitally and mobile-first. With its eco-system of ‘sporting’ experiences, platforms and personalities, how can marketers reach these elusive consumers in branded whitespaces that tap into more than their eSports passion.

CONTENT / DIGITAL / ESPORTS / MILLENNIALS
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