Wavemaker India and Vodafone Triumph at the 2018 Emvie Awards
Wavemaker India received 44 awards at the 2018 Emvie Awards, organised by the Advertising Club in Mumbai. Winning consistently across categories, Wavemaker and client Vodafone earned the Media Agency of the Year and Media Client of the Year titles respectively. In total, Wavemaker picked up 12 Gold, 12 Silver and 20 Bronze awards.
Commenting on the win, Kartik Sharma, CEO, Wavemaker, South Asia, said: “Winning Agency of the Year and Client of the Year at Emvies is a great feeling. Its good when the industry appreciates your work and the work gets rewarded at such an esteemed platform. This feat wouldn’t have been possible without our clients’ belief in us. And lastly, this award is for the team and because of the fabulous team I have, who put up such a stellar show.”
Siddharth Banerjee, EVP - Marketing, Vodafone India, was delighted about the win for three reasons in particular: “First, we have continued to serve and delight our customers in a hyper competitive market situation and our work has been acknowledged and awarded. Second, what makes this victory sweeter, is that our media agency partner, Wavemaker India, has won the Agency of The Year title - so a double victory for our combined team.” Banerjee further added, “Third, Vodafone has won this award for the second year in a row, up against the best organisations and brands in India, so my team is immensely motivated about the quality of their work. Overall, a memorable victory,” he said. In 2017, Vodafone India tied for the Client of the Year title with Star India.
Shekhar Banerjee, Managing Partner, Wavemaker India, noted that the “best thing about all the work that has won, is that they have had great business results.” Speaking about the winning work with Vodafone he said, “The work on Vodafone is special because it brought the brand great lift in brand scores in a hyper competitive market when Vodafone was going through a transition from a telecom to a tech company. We are very proud that the campaigns have resulted in great ROI for the brand.”