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DON'T MISS
WMxCoachella
Major themes, activiations and more from Coachella
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Thought Leadership
Thought Leadership
Strategy Spotlight
In-Game in the Membrane: An E-world Where Advertising Doesn't Exist
Wavemaker UK's Sophie Strong and Ben McInerney on how brands can tap into in-game opportunities
The major themes, activations, and inspiration from South by Southwest (SXSW) Interactive from our Wavemaker roving reporters.
In this Strategic Spotlight, we provide our POV on turning ever-changing opportunities and challenges of programmatic into growth for our clients.
Wavemaker’s Guide to navigating the 2019 South by Southwest Interactive Festival (SXSW)
What does it take to build a distinctive brand and create strong bias among consumers’ unconscious mind? It depends on what category you’re playing in.
For many advertisers, the Super Bowl is the....well, the Super Bowl of advertising. With an entire country tuning in, brands have a unique opportunity to have their messaging seen by once-a-year numbe
A deep dive into our Key Themes & Takeaways from CES2019
At Snap’s first ever Partner Summit, the company announced a number of new initiatives, most interestingly an in-app, online gaming service called Snap Games.
On March 19th, Instagram released a new feature – ‘Checkout with Instagram’ – allowing users to seamlessly buy products directly within an ad unit.
Whether you call them Gen Z, the iGen, Zellinials or MEME Gen, 20-somethings born in the mid-1990s to the early-2000s have come to the fore over the past 12 months as brands have shifted their focus f
Though not a new technology, Artificial Intelligence is powering marketing at all touch points and offering opportunities for marketers to harness for greater consumer understanding and creativity.
This week saw Wavemaker host a panel looking at the subject of Women in Leadership Roles. The event was held on Tuesday 5 March coinciding with the first anniversary of the creation of Women@Wavemaker
While podcasting cannot be considered a relic of the past, there is no question that this massive medium is experiencing a high-profile resurgence that allows marketers an opportunity to get directly
: On March 25th, Apple held a keynote event, where they rolled out numerous new subscription models, including Apple TV+ and Apple News+, to signify a new direction for the company.
Our Global Chief Platforms Officer Oleg Korenfeld writes for Adweek on the difficulty marketers have in navigating Legal Drinking Age Compliance, and how to find opportunity and advantage.
As Amazon eyes greater control and profitability, what does the recent vendor changes mean to advertising inventory? In this Don’t Miss, Wavemaker explores both the short- and long-term impact of the
WPP hosts inaugural Stream Commerce event on February 5-6 2019 and Wavemaker’s captures the key themes
Turning invisible power into visible brand growth.
How tech can reduce the length of the customer journey while boosting sales
Wavemaker Global Head of Analytics Stephan Bruneau features on CIO UK, revealing how data drives advertising through each stage of the Purchase Journey.
This year, the SXSWi conference tracks ranged in topics from Experiential Storytelling, Female Empowerment, and much more! We've covered the Hot Topics and Implications from the festival. Find the Wav
Thought Leadership
Our latest thinking on Media, Content & Technology
Major themes, activiations and more from Coachella
At Snap’s first ever Partner Summit, the company announced a number of new initiatives, most interestingly an in-app, online gaming service called Snap Games.
: On March 25th, Apple held a keynote event, where they rolled out numerous new subscription models, including Apple TV+ and Apple News+, to signify a new direction for the company.
Thought Leadership
Strategy Spotlight
In-Game in the Membrane: An E-world Where Advertising Doesn't Exist
Wavemaker UK's Sophie Strong and Ben McInerney on how brands can tap into in-game opportunities
On March 19th, Instagram released a new feature – ‘Checkout with Instagram’ – allowing users to seamlessly buy products directly within an ad unit.
Our Global Chief Platforms Officer Oleg Korenfeld writes for Adweek on the difficulty marketers have in navigating Legal Drinking Age Compliance, and how to find opportunity and advantage.
The major themes, activations, and inspiration from South by Southwest (SXSW) Interactive from our Wavemaker roving reporters.
Whether you call them Gen Z, the iGen, Zellinials or MEME Gen, 20-somethings born in the mid-1990s to the early-2000s have come to the fore over the past 12 months as brands have shifted their focus f
As Amazon eyes greater control and profitability, what does the recent vendor changes mean to advertising inventory? In this Don’t Miss, Wavemaker explores both the short- and long-term impact of the
In this Strategic Spotlight, we provide our POV on turning ever-changing opportunities and challenges of programmatic into growth for our clients.
Though not a new technology, Artificial Intelligence is powering marketing at all touch points and offering opportunities for marketers to harness for greater consumer understanding and creativity.
WPP hosts inaugural Stream Commerce event on February 5-6 2019 and Wavemaker’s captures the key themes
Wavemaker’s Guide to navigating the 2019 South by Southwest Interactive Festival (SXSW)
This week saw Wavemaker host a panel looking at the subject of Women in Leadership Roles. The event was held on Tuesday 5 March coinciding with the first anniversary of the creation of Women@Wavemaker
Turning invisible power into visible brand growth.
What does it take to build a distinctive brand and create strong bias among consumers’ unconscious mind? It depends on what category you’re playing in.
How tech can reduce the length of the customer journey while boosting sales
For many advertisers, the Super Bowl is the....well, the Super Bowl of advertising. With an entire country tuning in, brands have a unique opportunity to have their messaging seen by once-a-year numbe
Wavemaker Global Head of Analytics Stephan Bruneau features on CIO UK, revealing how data drives advertising through each stage of the Purchase Journey.
A deep dive into our Key Themes & Takeaways from CES2019
While podcasting cannot be considered a relic of the past, there is no question that this massive medium is experiencing a high-profile resurgence that allows marketers an opportunity to get directly
This year, the SXSWi conference tracks ranged in topics from Experiential Storytelling, Female Empowerment, and much more! We've covered the Hot Topics and Implications from the festival. Find the Wav