Strategic Spotlight:
Getting in the E-Sports Game
How and why marketers should have a second look at the cultural phenomenon of eSports.
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- Thought leadership
Thought leadership
Marking its 10th year, VidCon continues to grow as the ultimate digital video and content event of the year. An unparalleled Community Festival, Creator Conference, and Industry Summit all wrapped up into one creatively innovative experience, this is one Wavemaker POV you don't want to miss.
In May 2019, senior executives from Wavemaker and Bloomberg Media Group shared key insights into how they see data-driven marketing evolving around customer purchase journeys, key touch points and multimedia audiences.
Wavemaker has extracted a handful of the most pertinent insights from WPP’s BrandZ Report: Top 75 Most Valuable Retail Brands 2019 to provide a bit of context on how the evolving commerce space is impacting the media landscape.
At Snap’s first ever Partner Summit, the company announced a number of new initiatives, most interestingly an in-app, online gaming service called Snap Games.
On March 19th, Instagram released a new feature – ‘Checkout with Instagram’ – allowing users to seamlessly buy products directly within an ad unit.
Whether you call them Gen Z, the iGen, Zellinials or MEME Gen, 20-somethings born in the mid-1990s to the early-2000s have come to the fore over the past 12 months as brands have shifted their focus from “Millennial first” to their younger generational peers.
Though not a new technology, Artificial Intelligence is powering marketing at all touch points and offering opportunities for marketers to harness for greater consumer understanding and creativity.
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Exploring the big issues facing FMCG brands - and finding a way forward.
A Southeast Asia Perspective
Walmart uses its inaugural 5260 event to showcase how it plans to go to toe-to-toe with Amazon.
Wrapping Up its 7th year, The Digital Content NewFronts is a forum where marketers and its agencies have a chance to connect with digital publishers and platforms to learn about their latest offerings. This year themes ranged from original programming and long form content to enhanced audience reach and the rise of retail, making 2019 all about the three C’s: Content, Commerce & Consolidation.
: On March 25th, Apple held a keynote event, where they rolled out numerous new subscription models, including Apple TV+ and Apple News+, to signify a new direction for the company.
Our Global Chief Platforms Officer Oleg Korenfeld writes for Adweek on the difficulty marketers have in navigating Legal Drinking Age Compliance, and how to find opportunity and advantage.
As Amazon eyes greater control and profitability, what does the recent vendor changes mean to advertising inventory? In this Don’t Miss, Wavemaker explores both the short- and long-term impact of the Vendor Central and Seller Central changes.
WPP hosts inaugural Stream Commerce event on February 5-6 2019 and Wavemaker’s captures the key themes
A research study from Wavemaker in partnership with BuzzFeed titled “Flipping the Switch on Brand Loyalty” holds significant implications for marketers in how to leverage data to inform insightful audience and communications decisions to retain and grow their customers.
The 65th Cannes Lions Festival of Creativity brought the creative communications industry together for a week in France to learn, network and be inspired. Don't miss our key takeaways and themes from Cannes this year.
In 2019, majority of people and businesses both talk about and use ecommerce. Despite this, not everybody knows of all the complexities of the digital retail ecosystem.
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Major themes, activiations and more from Coachella
Thought leadership
Strategy Spotlight
In-Game in the Membrane: An E-world Where Advertising Doesn't Exist
Wavemaker UK's Sophie Strong and Ben McInerney on how brands can tap into in-game opportunities
The major themes, activations, and inspiration from South by Southwest (SXSW) Interactive from our Wavemaker roving reporters.
In this Strategic Spotlight, we provide our POV on turning ever-changing opportunities and challenges of programmatic into growth for our clients.
Wavemaker’s Guide to navigating the 2019 South by Southwest Interactive Festival (SXSW)
Thought leadership
Our latest thinking on Media, Content & Technology
How and why marketers should have a second look at the cultural phenomenon of eSports.
Exploring the big issues facing FMCG brands - and finding a way forward.
A research study from Wavemaker in partnership with BuzzFeed titled “Flipping the Switch on Brand Loyalty” holds significant implications for marketers in how to leverage data to inform insightful audience and communications decisions to retain and grow their customers.
Marking its 10th year, VidCon continues to grow as the ultimate digital video and content event of the year. An unparalleled Community Festival, Creator Conference, and Industry Summit all wrapped up into one creatively innovative experience, this is one Wavemaker POV you don't want to miss.
A Southeast Asia Perspective
The 65th Cannes Lions Festival of Creativity brought the creative communications industry together for a week in France to learn, network and be inspired. Don't miss our key takeaways and themes from Cannes this year.
In May 2019, senior executives from Wavemaker and Bloomberg Media Group shared key insights into how they see data-driven marketing evolving around customer purchase journeys, key touch points and multimedia audiences.
Walmart uses its inaugural 5260 event to showcase how it plans to go to toe-to-toe with Amazon.
In 2019, majority of people and businesses both talk about and use ecommerce. Despite this, not everybody knows of all the complexities of the digital retail ecosystem.
Wavemaker has extracted a handful of the most pertinent insights from WPP’s BrandZ Report: Top 75 Most Valuable Retail Brands 2019 to provide a bit of context on how the evolving commerce space is impacting the media landscape.
Wrapping Up its 7th year, The Digital Content NewFronts is a forum where marketers and its agencies have a chance to connect with digital publishers and platforms to learn about their latest offerings. This year themes ranged from original programming and long form content to enhanced audience reach and the rise of retail, making 2019 all about the three C’s: Content, Commerce & Consolidation.
Major themes, activiations and more from Coachella
At Snap’s first ever Partner Summit, the company announced a number of new initiatives, most interestingly an in-app, online gaming service called Snap Games.
: On March 25th, Apple held a keynote event, where they rolled out numerous new subscription models, including Apple TV+ and Apple News+, to signify a new direction for the company.
Thought leadership
Strategy Spotlight
In-Game in the Membrane: An E-world Where Advertising Doesn't Exist
Wavemaker UK's Sophie Strong and Ben McInerney on how brands can tap into in-game opportunities
On March 19th, Instagram released a new feature – ‘Checkout with Instagram’ – allowing users to seamlessly buy products directly within an ad unit.
Our Global Chief Platforms Officer Oleg Korenfeld writes for Adweek on the difficulty marketers have in navigating Legal Drinking Age Compliance, and how to find opportunity and advantage.
The major themes, activations, and inspiration from South by Southwest (SXSW) Interactive from our Wavemaker roving reporters.
Whether you call them Gen Z, the iGen, Zellinials or MEME Gen, 20-somethings born in the mid-1990s to the early-2000s have come to the fore over the past 12 months as brands have shifted their focus from “Millennial first” to their younger generational peers.
As Amazon eyes greater control and profitability, what does the recent vendor changes mean to advertising inventory? In this Don’t Miss, Wavemaker explores both the short- and long-term impact of the Vendor Central and Seller Central changes.
In this Strategic Spotlight, we provide our POV on turning ever-changing opportunities and challenges of programmatic into growth for our clients.
Though not a new technology, Artificial Intelligence is powering marketing at all touch points and offering opportunities for marketers to harness for greater consumer understanding and creativity.
WPP hosts inaugural Stream Commerce event on February 5-6 2019 and Wavemaker’s captures the key themes
Wavemaker’s Guide to navigating the 2019 South by Southwest Interactive Festival (SXSW)