Wavemaker Appoints Peter Petermann as Germany Chief Strategy Officer
Wavemaker has announced the appointment of Peter Petermann as Chief Strategy Officer for Germany. He will be tasked with leading strategic and creative business solutions to identify growth opportunities for the agency’s clients and reports to Lucas Brinkmann, CEO of Wavemaker Germany, Austria and Switzerland.
Brinkmann commented on the appointment, “Peter’s experience from Asia, one of the most innovative regions of the world, puts him in a perfect place to supercharge Wavemaker as a next-generation agency; combining our media heritage with involving content and cutting-edge technology to engage consumers. With Peter on the team, we are ideally positioned to drive profitable change for ourselves and our clients.
Peter Petermann added, “Exciting and effective communication happens where media, content and technology come together. My task at Wavemaker will be to make this a reality for our clients and I have a unique experience in content and technology, as well as in social media and ecommerce, that I will use to give Wavemaker’s clients a competitive advantage. I’m excited about joining the Wavemaker,” says Peter Petermann.Dr. Peter Petermann has more than 25 years of experience in the media-marketing industry. Following positions at Scholz & Friends, DMB&B/D'Arcy, Leo Burnett and Lowe Lintas, the 54-year-old spent ten years as Managing Director, Strategy at the Carat Group. Most recently, Peter Petermann worked as Chief Strategy Officer for MediaCom in China and is already very familiar the GroupM structure.