Wavemaker US Head of E-Commerce Bruce Kiernan Named to 2019 Class of Internationalist’s Agency Innovators
April 15th 2019, New York – Wavemaker US cleaned up at the 11th Annual Internationalist Awards for Innovation in Media with four client campaigns recognized alongside US Head of Ecommerce Bruce Kiernan, whom was honored for driving an innovation agenda against the transforming marketing landscape to deliver growth for Wavemaker and its clients in the area of commerce.
The winning teams, which represented Wavemaker US clients’ Chevron, L’Oréal, IKEA and Bank of the West, were chosen for their immediate and measurable business impact at the intersection of media, content and technology evaluated by the Internationalist, a trusted source for international best practices.
Below is the Wavemaker work that was recognized:
Chevron’s “We Live Here, Too” (Gold)
In 2018, Chevron was tackling public scrutiny in their long-time neighbourhood of El Segundo as its residents began to turn over and were replaced with those less-informed of the environmental impact of their local refinery. To highlight their contributions to the flourishing El Segundo community, Chevron opened its doors to their new neighbors through local messaging that traced their positive community impact while demonstrating that the future hinged on Chevron’s ongoing contributions to the safety and sustainability of their shared home.
IKEA’s “Democratizing the IKEA Catalog” (Gold)
After 67 years, IKEA recognized an opportunity to reimagine its iconic Catalog and inspire consumers around design aligned with the ways they consume content today. The result was a holistic media and content strategy that deconstructed the print Catalog via billboards, pop-up experiences, personalized digital assets for multiple avenues of interactivity across the purchase journey.
Garnier’s “Blended Makes Us Better” (Silver)
Challenged to make the Whole Blends brand a star pillar in the US market, Garnier tasked Wavemaker to reinvigorate the brand and build awareness in the US. Not only an opportunity to grow business, Garnier also saw an opportunity to connect emotionally with women who feel underrepresented. To do this, Garnier created a sixty-second brand anthem video aimed at ethnically diverse women who value heritage, tradition and family and have struggled to find the right hair product for herself and her family. This anthem was amplified across the platforms these women live, most notably during the Macy’s Thanksgiving Day Parade and, in a first-of-its-kind activation, in cinemas ahead of family-friendly movies.
Bank of the West’s “Power the Change” (Bronze)
As an eco-conscious and sustainable bank, Bank of the West used an insight into the ‘conscious Millennial’ to launch a technology-first Out-Of-Home activation that proved its commitment to green energy. Partnering with technology company Pavegen, Bank of the West ‘Power the Change’ campaign brought this target into the movement through smart tile technology across four key markets (San Francisco, Sacramento, Los Angeles and Portland) to turn people’s footsteps into transferable energy on a large-scale.