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COLLABORATION

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Together Against Hate

When Nationwide shared their “Hate Log” – a catalogue of unadulterated abuse targeted at people in their ads (which brands are generally advised to hide) – we had a lightbulb moment. What if we could use it to help turn people’s darkest actions into a beacon to instigate change? #TogetherAgainstHate was born.

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Twój Weekend: The Last Ever Issue

For 27 years, “Your Weekend” – one of Poland longest running and most read adult magazines, reduced women to sex objects. So when it was put up for sale, together with Gazeta.pl, VMLY&R, MasterCard and BNP Paribas, we bought it. And then closed it down. This campaign has won multiple awards including a Titanium Lion and the Glass Lion Grand Prix at Cannes 2019.

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Our latest thinking on Media, Content & Technology
Let's Make the Future
At Wavemaker, our mission is to make the future because we were created to reinvent the media agency. Explore our website to see examples of this in action, through our award-winning work, diverse thinking and the latest news from around our 90 markets worldwide.
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Copied!
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Work

Twój Weekend: The Last Ever Issue

For 27 years, “Your Weekend” – one of Poland longest running and most read adult magazines, reduced women to sex objects. So when it was put up for sale, together with Gazeta.pl, VMLY&R, MasterCard and BNP Paribas, we bought it. And then closed it down. This campaign has won multiple awards including a Titanium Lion and the Glass Lion Grand Prix at Cannes 2019.

share this
Copied!
Share
Copied!
Share

Work

Together Against Hate

When Nationwide shared their “Hate Log” – a catalogue of unadulterated abuse targeted at people in their ads (which brands are generally advised to hide) – we had a lightbulb moment. What if we could use it to help turn people’s darkest actions into a beacon to instigate change? #TogetherAgainstHate was born.

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