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COLLABORATION

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Twój Weekend: The Last Ever Issue

For 27 years, “Your Weekend” – one of Poland longest running and most read adult magazines, reduced women to sex objects. So when it was put up for sale, together with Gazeta.pl, VMLY&R, MasterCard and BNP Paribas, we bought it. And then closed it down.

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Together Against Hate

When Nationwide shared their “Hate Log” – a catalogue of unadulterated abuse targeted at people in their ads (which brands are generally advised to hide) – we had a lightbulb moment. What if we could use it to help turn people’s darkest actions into a beacon to instigate change? #TogetherAgainstHate was born.

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Our latest thinking on Media, Content & Technology
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At Wavemaker, our mission is to make the future because we were created to reinvent the media agency. Explore our website to see examples of this in action, through our award-winning work, diverse thinking and the latest news from around our 90 markets worldwide.
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Twój Weekend: The Last Ever Issue

For 27 years, “Your Weekend” – one of Poland longest running and most read adult magazines, reduced women to sex objects. So when it was put up for sale, together with Gazeta.pl, VMLY&R, MasterCard and BNP Paribas, we bought it. And then closed it down.

share this
Copied!
Share
Copied!
Share

Work

Together Against Hate

When Nationwide shared their “Hate Log” – a catalogue of unadulterated abuse targeted at people in their ads (which brands are generally advised to hide) – we had a lightbulb moment. What if we could use it to help turn people’s darkest actions into a beacon to instigate change? #TogetherAgainstHate was born.

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