Formula 1 ® has today announced a new partnership with leading youth culture brand, Complex, to host a five-part content series, titled ‘The Pit’. The series will consist of F1 themed challenges, hosted by US rapper, A$AP Ferg.
How and why marketers should have a second look at the cultural phenomenon of eSports.
Talking makes you stronger - that's what our work with Vodafone and Childline demonstrated to three quarters of 8-10 year-olds in Ireland.
Wavemaker has appointed Adam Puchalsky to the role of Global Head of Wavemaker Content.
WPP hosts inaugural Stream Commerce event on February 5-6 2019 and Wavemaker’s captures the key themes
For many advertisers, the Super Bowl is the....well, the Super Bowl of advertising. With an entire country tuning in, brands have a unique opportunity to have their messaging seen by once-a-year numbers.
We built the UK’s first bespoke breastfeeding voice assistant, providing advice to mums in need, whatever the hour, instantly, baby in arms, and hands-free.
Real-life romance features in a new campaign for Channel 4 and Dr Oetker Ristorante, developed especially for the hit Channel 4 show First Dates.
The 16th year of Advertising Week New York brought together the brightest and best across industries for a week of eye-opening seminars and hands-on workshops designed to engage, inspire and provoke around today’s hottest topics impacting the advertising, marketing and media industries.
The U.S. Navy is diving head first into influencer marketing with its first YouTube creator campaign in a quest to recruit more tech-savvy sailors.
Wrapping Up its 7th year, The Digital Content NewFronts is a forum where marketers and its agencies have a chance to connect with digital publishers and platforms to learn about their latest offerings. This year themes ranged from original programming and long form content to enhanced audience reach and the rise of retail, making 2019 all about the three C’s: Content, Commerce & Consolidation.
At Snap’s first ever Partner Summit, the company announced a number of new initiatives, most interestingly an in-app, online gaming service called Snap Games.
When in December 2018 the oldest and most popular Polish porn magazine was put up for sale, we bought it immediately. Why? To close it down. Because no man should ever learn about women and relationships from porn magazines.
Paramount Pictures Australia is delving into the differences between how men and women think with an entertaining content campaign promoting its latest movie release, What Men Want, which hits cinemas on Valentine’s Day.
This B2B campaign combined novel tech smarts and creative thinking for a must-read result in this category.
In this Age of Influence, it’s a new era of media amidst a perpetually evolving landscape with new players, new rules and ultimately a new narrative.
Wavemaker, the media, content and technology agency from GroupM and Content powerhouse, Banijay Asia, have partnered with Myntra to create India’s first digital reality show - Myntra Fashion Superstar.
Marking its 10th year, VidCon continues to grow as the ultimate digital video and content event of the year. An unparalleled Community Festival, Creator Conference, and Industry Summit all wrapped up into one creatively innovative experience, this is one Wavemaker POV you don't want to miss.
Major themes, activiations and more from Coachella
: On March 25th, Apple held a keynote event, where they rolled out numerous new subscription models, including Apple TV+ and Apple News+, to signify a new direction for the company.
Wavemaker, the media, content and technology agency, was featured heavily on this year’s M+ List in Hungary, the local equivalent to the Gunn Report.
While podcasting cannot be considered a relic of the past, there is no question that this massive medium is experiencing a high-profile resurgence that allows marketers an opportunity to get directly in front of the eyes (and ears) of consumers.
A content approach that presented Ikea with the gift of 70% better engagement.
National, October 18, 2018: TATA TEA, one of the few brands in India which creates iconic campaigns around social issues have launched their latest film titled "Celebrate the Goddesses of our Homes" for their digital campaign Jaago Re Version 2.0.
Formula 1 ® has today announced a new partnership with leading youth culture brand, Complex, to host a five-part content series, titled ‘The Pit’. The series will consist of F1 themed challenges, hosted by US rapper, A$AP Ferg.
The 16th year of Advertising Week New York brought together the brightest and best across industries for a week of eye-opening seminars and hands-on workshops designed to engage, inspire and provoke around today’s hottest topics impacting the advertising, marketing and media industries.
Wavemaker, the media, content and technology agency from GroupM and Content powerhouse, Banijay Asia, have partnered with Myntra to create India’s first digital reality show - Myntra Fashion Superstar.
How and why marketers should have a second look at the cultural phenomenon of eSports.
The U.S. Navy is diving head first into influencer marketing with its first YouTube creator campaign in a quest to recruit more tech-savvy sailors.
Marking its 10th year, VidCon continues to grow as the ultimate digital video and content event of the year. An unparalleled Community Festival, Creator Conference, and Industry Summit all wrapped up into one creatively innovative experience, this is one Wavemaker POV you don't want to miss.
Talking makes you stronger - that's what our work with Vodafone and Childline demonstrated to three quarters of 8-10 year-olds in Ireland.
Wrapping Up its 7th year, The Digital Content NewFronts is a forum where marketers and its agencies have a chance to connect with digital publishers and platforms to learn about their latest offerings. This year themes ranged from original programming and long form content to enhanced audience reach and the rise of retail, making 2019 all about the three C’s: Content, Commerce & Consolidation.
Major themes, activiations and more from Coachella
Wavemaker has appointed Adam Puchalsky to the role of Global Head of Wavemaker Content.
At Snap’s first ever Partner Summit, the company announced a number of new initiatives, most interestingly an in-app, online gaming service called Snap Games.
: On March 25th, Apple held a keynote event, where they rolled out numerous new subscription models, including Apple TV+ and Apple News+, to signify a new direction for the company.
WPP hosts inaugural Stream Commerce event on February 5-6 2019 and Wavemaker’s captures the key themes
When in December 2018 the oldest and most popular Polish porn magazine was put up for sale, we bought it immediately. Why? To close it down. Because no man should ever learn about women and relationships from porn magazines.
Wavemaker, the media, content and technology agency, was featured heavily on this year’s M+ List in Hungary, the local equivalent to the Gunn Report.
For many advertisers, the Super Bowl is the....well, the Super Bowl of advertising. With an entire country tuning in, brands have a unique opportunity to have their messaging seen by once-a-year numbers.
Paramount Pictures Australia is delving into the differences between how men and women think with an entertaining content campaign promoting its latest movie release, What Men Want, which hits cinemas on Valentine’s Day.
While podcasting cannot be considered a relic of the past, there is no question that this massive medium is experiencing a high-profile resurgence that allows marketers an opportunity to get directly in front of the eyes (and ears) of consumers.
We built the UK’s first bespoke breastfeeding voice assistant, providing advice to mums in need, whatever the hour, instantly, baby in arms, and hands-free.
This B2B campaign combined novel tech smarts and creative thinking for a must-read result in this category.
A content approach that presented Ikea with the gift of 70% better engagement.
Real-life romance features in a new campaign for Channel 4 and Dr Oetker Ristorante, developed especially for the hit Channel 4 show First Dates.
In this Age of Influence, it’s a new era of media amidst a perpetually evolving landscape with new players, new rules and ultimately a new narrative.
National, October 18, 2018: TATA TEA, one of the few brands in India which creates iconic campaigns around social issues have launched their latest film titled "Celebrate the Goddesses of our Homes" for their digital campaign Jaago Re Version 2.0.
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