How data drives advertising
Wavemaker Global Head of Analytics Stephan Bruneau features on CIO UK, revealing how data drives advertising through each stage of the Purchase Journey.
- WM
- / Filtering
DATA
In order to deliver on our global trading commitments to clients we need visibility. To achieve this we have spent the last 5 years developing Jackdaw®.
In an effort to reduce hassle, stave off competition and become a truly consumer-centric business, Jetstar partnered with us to future-proof their low cost carrier model. Our data-driven approach saw
Our Cannes Lions winning campaign that used taxis to drive perceptions and make flight sales take off
Yum! Brands Canada, comprising KFC, Pizza Hut and Taco Bell, has selected Wavemaker as its new company-wide media agency responsible for all planning and buying. The scope of Wavemaker’s remit include
Swedish telco Halebop offered free data to all customers waiting for a delayed train during a period of Christmas travel chaos, allowing them to stay connected with their families.
Find out how we find new and unique ways to enrich our data sources to deliver an advantage for ongoing campaigns.
A runaway success of a campaign that exceeded expectations tenfold and won Gold at The Festival of Media Global Awards.
This Strategy Spotlight explains the concept of Emotional Analytics and outlines how it can be a helpful tool in uncovering the unconscious brand bias that is too often overlooked in our world.
Think
Our latest thinking on Media, Content & Technology
Let's Make the Future
At Wavemaker, our mission is to make the future because we were created to reinvent the media agency. Explore our website to see examples of this in action, through our award-winning work, diverse thinking and the latest news from around our 90 markets worldwide.
Wavemaker Global Head of Analytics Stephan Bruneau features on CIO UK, revealing how data drives advertising through each stage of the Purchase Journey.
Our Cannes Lions winning campaign that used taxis to drive perceptions and make flight sales take off
Find out how we find new and unique ways to enrich our data sources to deliver an advantage for ongoing campaigns.
In order to deliver on our global trading commitments to clients we need visibility. To achieve this we have spent the last 5 years developing Jackdaw®.
Yum! Brands Canada, comprising KFC, Pizza Hut and Taco Bell, has selected Wavemaker as its new company-wide media agency responsible for all planning and buying. The scope of Wavemaker’s remit include
A runaway success of a campaign that exceeded expectations tenfold and won Gold at The Festival of Media Global Awards.
In an effort to reduce hassle, stave off competition and become a truly consumer-centric business, Jetstar partnered with us to future-proof their low cost carrier model. Our data-driven approach saw
Swedish telco Halebop offered free data to all customers waiting for a delayed train during a period of Christmas travel chaos, allowing them to stay connected with their families.
This Strategy Spotlight explains the concept of Emotional Analytics and outlines how it can be a helpful tool in uncovering the unconscious brand bias that is too often overlooked in our world.