In May 2019, senior executives from Wavemaker and Bloomberg Media Group shared key insights into how they see data-driven marketing evolving around customer purchase journeys, key touch points and multimedia audiences.
Find out how we find new and unique ways to enrich our data sources to deliver an advantage for ongoing campaigns.
A runaway success of a campaign that exceeded expectations tenfold and won Gold at The Festival of Media Global Awards.
This Strategy Spotlight explains the concept of Emotional Analytics and outlines how it can be a helpful tool in uncovering the unconscious brand bias that is too often overlooked in our world.
Wavemaker Global Head of Analytics Stephan Bruneau features on CIO UK, revealing how data drives advertising through each stage of the Purchase Journey.
In order to deliver on our global trading commitments to clients we need visibility. To achieve this we have spent the last 5 years developing Jackdaw®.
In an effort to reduce hassle, stave off competition and become a truly consumer-centric business, Jetstar partnered with us to future-proof their low cost carrier model. Our data-driven approach saw media effectiveness take off by 46% and incremental revenue soar X 10.
Our Cannes Lions winning campaign that used taxis to drive perceptions and make flight sales take off
Yum! Brands Canada, comprising KFC, Pizza Hut and Taco Bell, has selected Wavemaker as its new company-wide media agency responsible for all planning and buying. The scope of Wavemaker’s remit includes digital, programmatic, search, social, television, radio and out-of-home for all three brands.
Swedish telco Halebop offered free data to all customers waiting for a delayed train during a period of Christmas travel chaos, allowing them to stay connected with their families.
In May 2019, senior executives from Wavemaker and Bloomberg Media Group shared key insights into how they see data-driven marketing evolving around customer purchase journeys, key touch points and multimedia audiences.
Wavemaker Global Head of Analytics Stephan Bruneau features on CIO UK, revealing how data drives advertising through each stage of the Purchase Journey.
Our Cannes Lions winning campaign that used taxis to drive perceptions and make flight sales take off
Find out how we find new and unique ways to enrich our data sources to deliver an advantage for ongoing campaigns.
In order to deliver on our global trading commitments to clients we need visibility. To achieve this we have spent the last 5 years developing Jackdaw®.
Yum! Brands Canada, comprising KFC, Pizza Hut and Taco Bell, has selected Wavemaker as its new company-wide media agency responsible for all planning and buying. The scope of Wavemaker’s remit includes digital, programmatic, search, social, television, radio and out-of-home for all three brands.
A runaway success of a campaign that exceeded expectations tenfold and won Gold at The Festival of Media Global Awards.
In an effort to reduce hassle, stave off competition and become a truly consumer-centric business, Jetstar partnered with us to future-proof their low cost carrier model. Our data-driven approach saw media effectiveness take off by 46% and incremental revenue soar X 10.
Swedish telco Halebop offered free data to all customers waiting for a delayed train during a period of Christmas travel chaos, allowing them to stay connected with their families.
This Strategy Spotlight explains the concept of Emotional Analytics and outlines how it can be a helpful tool in uncovering the unconscious brand bias that is too often overlooked in our world.
