Yum! Brands Canada, comprising KFC, Pizza Hut and Taco Bell, has selected Wavemaker as its new company-wide media agency responsible for all planning and buying. The scope of Wavemaker’s remit includes digital, programmatic, search, social, television, radio and out-of-home for all three brands.
Swedish telco Halebop offered free data to all customers waiting for a delayed train during a period of Christmas travel chaos, allowing them to stay connected with their families.
Most runners want to document their achievements.
This Strategy Spotlight explains the concept of Emotional Analytics and outlines how it can be a helpful tool in uncovering the unconscious brand bias that is too often overlooked in our world.
Smart data-driven targeting, enabled low-cost airline Jetstar to reduce customer hassle, stave off competition and become a truly consumer centric business.
Wavemaker has won the media accounts of the Hamburg-based online retailer OTTO and fashion retailer bonprix, both part of the Otto Group, after a competitive pitch. The win sees Wavemaker Germany add a multi-million EUR account to its portfolio.
Yum! Brands Canada, comprising KFC, Pizza Hut and Taco Bell, has selected Wavemaker as its new company-wide media agency responsible for all planning and buying. The scope of Wavemaker’s remit includes digital, programmatic, search, social, television, radio and out-of-home for all three brands.
Most runners want to document their achievements.
Smart data-driven targeting, enabled low-cost airline Jetstar to reduce customer hassle, stave off competition and become a truly consumer centric business.
Swedish telco Halebop offered free data to all customers waiting for a delayed train during a period of Christmas travel chaos, allowing them to stay connected with their families.
This Strategy Spotlight explains the concept of Emotional Analytics and outlines how it can be a helpful tool in uncovering the unconscious brand bias that is too often overlooked in our world.
Wavemaker has won the media accounts of the Hamburg-based online retailer OTTO and fashion retailer bonprix, both part of the Otto Group, after a competitive pitch. The win sees Wavemaker Germany add a multi-million EUR account to its portfolio.
