Our four-stage campaign for Tata drove a movement to reverse the effects of two national issues: crimes against women and youth apathy towards sport. Over a million Indians signed petitions to show their support.
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TATA
National, October 18, 2018: TATA TEA, one of the few brands in India which creates iconic campaigns around social issues have launched their latest film titled "Celebrate the Goddesses of our Homes" for their digital campaign Jaago Re Version 2.0.
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Our four-stage campaign for Tata drove a movement to reverse the effects of two national issues: crimes against women and youth apathy towards sport. Over a million Indians signed petitions to show their support.
National, October 18, 2018: TATA TEA, one of the few brands in India which creates iconic campaigns around social issues have launched their latest film titled "Celebrate the Goddesses of our Homes" for their digital campaign Jaago Re Version 2.0.