Our expertise means that we are able to provide solutions for the full spectrum of marketing challenges and the entire purchase journey, including but not limited to; integrated communications and media planning and buying; activation; strategic consulting; trading and investment management; analytics, insight and data management; social; content creation and distribution; mobile marketing; search engine marketing (SEM) and search engine optimization (SEO); performance media; programmatic trading; sport, entertainment and cause marketing.
We are an agency of connected specialists and our 2,900 digital and data experts in e-commerce, mobile, social, search and programmatic are augmented by the skills of the 2,500 experts in our Analytics and Insight (A&I) division. This team are market-leading in spanning consumer insight, channel optimisation, predictive analytics, econometric modelling, software development, dashboarding, reporting and data visualisation. On top of this, we have in-house econometric and media-mix modelling capabilities and have access to WPP and GroupM's unrivalled suite of proprietary syndicated tools and systems, including [m]PLATFORM. We are designed to answer a greater share of your toughest business problems.