#1 Media Global Agency Network in New Business 2023

Wavemaker was confirmed as the #1 Media Global Agency & Network 2023 for new business including retentions, by global agency research firm COMvergence.

COMVergence’s purpose is to analyze and measure the performances and strategic developments of the global MarCom holding company agencies, major independents, and largest management consultancy firms.

This is a fantastic outcome and something that all Wavies take enormous pride in.

Our impressive 2023 highlights:

• We had exceptional retention success, added new wins, and achieved record low losses
• Major wins and retentions include Adobe, AXA and Back Market globally, ALDI and Perfetti van Melle in EMEA, Reckitt India and Huawei China, plus Church & Dwight and Tiffany&Co in the US. For the Swiss Market we count Audemars Piguet, Roche and Allianz to name just a few of the major ones.
• Wavemaker is #1 in APAC, #2 in North America, #7 in EMEA and #13 in LATAM
• Importantly, Wavemaker has the highest retention rate of any agency network with an impressive 76%, that’s over x3 the global average of just 25%. Given most of our clients want to stay and grow with us this is a huge testament to the great work we do for our clients every day …and a clear endorsement of our business and network strength.

We take a moment to celebrate our success before we take our focus back to 2024 priorities.

Thanks everyone for helping deliver this great result!