Stimorol x BigAirChur

The main mission of the brand was to connect with the younger audiences and energise the brand positioning. We needed to break through the traditional paid advertising barriers and elevate the brand presence in the market through special activations. This pushed us to look closer into partnerships with music and sports events in Switzerland.

With live music, culinary delights and a unique atmosphere, the Big Air Chur is the ultimate event for all action, sports and music fans. It is the free-ski and snowboarding freestyle World Cup and a music festival at the same time, that celebrates the end of the festival season and kicks-off the winter season.  The perfect occasion for us tap into the desired audience and associate Stimorol with a young and active brand.

In collaboration with our media partners, we have implemented on – and offline campaigns, pre- during and post event.

Under the BigAirChur umbrella more media flights were activated:

• Buy & Win online and on-pack promo campaign;
• slope branding; sampling activities and entertainment in the Stimorol booth on-site;
• social media dedicated content, created with the collaboration of the Big Air creative team, boosted with paid media budget
• live TV coverage on SFR and FIS partner media worldwide.