Effies: Wavemaker Poland is the Most Effective Agency in 20 Years

At the EFFIE Poland awards gala, held in Warsaw on October 28th, Wavemaker was named the most effective agency in 20 years – since the 1989 when the Effies was first established and awarded to campaigns and agencies in Poland.

Wavemaker Poland took home 8 individual Effies for work for clients IKEA, Edgewell and Nestlé, and was awarded 2nd place in the 2019 Effie media agency ranking. 


Paweł Gala, CEO of Wavemaker Poland commented, “We are immensely proud of our longstanding Effie success. As a measure of marketing effectiveness, our Effie recognition is proof of how our team continues to go above and beyond to deliver outstanding results for clients. Here’s to the next twenty years!”


At this year’s Cannes Lions Festival of Creativity Wavemaker Poland took home the Glass Lions Grand Prix and a Titanium for the case Twoj Weekend in collaboration with fellow WPP agency VMLY&R Poland, gazeta.pl, Mastercard, BNP Paribas and Papaya Films, for receiving the top prize in recognition of culture-shifting creativity that sets out to positively impact ingrained gender inequality. 

Earlier this year, Wavemaker Poland was named most the effective marketing agency on Poland and no. 7 in Europe by the Global Effie Index.