From hysteria to hysteresis: long term impacts of Covid-19 on ecommerce

In economics, hysteresis describes effects that persist after the initial causes of those effects are removed. In other words, permanent change caused by an inexorable force. The COVID-19 global pandemic has upended our daily lives, shut down markets and forced consumers to change their purchase journeys in nearly every category. When the hysteria ends, what changes will stay with us?

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