SGM : Allergy Week

SGM Soya wants to ride a moment during  Allergy week. It’s time to have more  engagement to share all the information  related into kid allergy. Initially SGM wanted to do an offline campaign. Due to  covid situation, we need to tweak all the  campaign into digital and more presence  on online channel.

During covid19 situation, people are pushed to stay at home. Moms time  consumption on mobile phone –  especially social media are increased.  It’s an opportunity to utilize digital as a touch  point to engage moms during this period.  Riding the momentum when moms   worry about their kids immunity during  Covid is an opportunity to engage with expert.

WM as the agency leads to coordinate with few party:  client, publisher, KOL / the expert through INCA, digital  creative agency. The challenge double when WM need to  coordinate all of the party through non face to face  meeting and all conducted through video call.

The activity started with activity announcement on  publisher partner, invited to SGM Activity, and amplified the  content again through social media to make it bigger. The  engagement activity consisted of vary activities such as:  IG Live, Ask The Expert, UGC, Dance activity & Recipe