Shopping Groceries Online: Seamless RMB Experience Leading to Purchase

Blibli is a leading e-commerce portal in Indonesia. Due to the surge in online shopping behavior during the pandemic.

Blibli wanted to showcase some relevant grocery categories to their consumers, such as fresh produce, mother & baby, beverages, and restaurant menu items, and encourage them to make purchases online while driving brand awareness.

It was vital to innovate and adapt to its consumers new shopping preference. Therefore, the creative strategy for this campaign was to build an interactive experience for consumers.

This ad unit was designed with two key brand objectives in mind – To drive brand awareness, and to encourage online purchases.

RMB M-Select was able to encapsulate both of these objectives. Users could view the video and simultaneously browsed through the various categories and products.

Users could then select on the product that they intended to buy within the ad unit and be led directly to the product page on Blibli eCommerce store to complete their online shopping journey.