AQUA: The #StayAtHome Campaign

• No one is outside during Covid19.
• Offices are closed – shift from WFO to WFH, except for the 8 selected sectors like health, food, energy,  communication, media, finance and  banking, logistic and distribution,  retail and strategic industries.

• TV & Digital/Mobile are the ones who mostly benefited from WFH.
• News content is the prima-donna,

especially in early days of Covid19.

• Mineral water is part of the essential kit while stay at home, as we need to stay hydrated.
• AQUA, being the #1 water brand, have wide range of quality products that is able to help fulfilling the needs.
• We outspread the witty creative in the most relevant touchpoints, esp. Jakarta.

• Utilizing Google products as the main vanguard of this campaign, through DOOH (Jakarta only – 7 Outdoor spots + 1 LED trucks) and DV360 Display (Jakarta  only with Brand-o-meter and Nationwide).
• We also had sponsorship in Breaking News programs, as well as PSA with Covid19 content in MNC Group.

• We also present in 400+ apartments through LED & Plasma Screen.
• Also, some other supporting touchpoints, like Publishers, etc.