Brand building during Ramadan Festivity with Personalized at Scale

Pocky as a brand already have high awareness.During this Ramadan they intent to increase brand consideration and maintain volume growth by increase trial during Ramadhan-Lebaran through unique snacking occasion communication

With the pandemic situation, many of the users are staying at home.

Based on this, we are focusing to increase consideration by creating personalized ads via DCO campaign.

Targeting towards male and female 18 – 39 Years old. Indonesia.

We managed to create different audience segementation based on different snacking occasion and affinity to build Pocky relevancy with the current condition of stay at home and Ramadan moment.

We create +20 audience segmentation to re-inforce and associate Pocky’s with unique snacking occasion/ breakfasting moment to increase brand consideration (trial and purchase intent)

Each audience segment was served specific communication based different moment of snacking occasion and ramadan moment via standard display banner ads.