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What makes a Wavemaker?

What makes a Wavemaker?
Our attitude of Positive Provocation.

It’s in our DNA. It’s how we grow our clients and ourselves. We foster it by empowering every one of our people with knowledge, challenge and support.


‘The deep knowledge I have of my client's business.'


‘The confidence to challenge what’s gone before.’


‘The support to go further than I thought possible.’

Since I started 10 months ago I have really been impressed at how we all share knowledge with each other. I have challenged myself to further develop my digital skills and become a hybrid strategist.

Billy Ariezona, Associate Partner Planning

What makes Wavemaker great is the persistence of the team to continue learning with a passion for knowledge, especially in the content team who are always dynamic in facing challenges to keep going and be at the forefront of creating award-winning work for our clients.

Ninies Sembodo, Partner Content

“Don’t practice until you get it right. Practice until you can’t get it wrong.” This inspires me to challenge status quo and help grow together with our clients in this ever-changing environment.

Dwaraknath Naidu, Chief Growth Officer

I am always curious and engaged driven by the  spirit ‘We positively provoke growth’. The hunger to be one step ahead  makes it super exciting time to be part of  Wavemaker

Rohit Padukone, Partner Client Lead

Wavemaker empowers us to challenge ourselves and our clients. This culture of positive provocation invariably leads to unlocking new avenues for growth, which in turn builds the client’s trust in Wavemaker.

Arjun Nayyar, Associate Partner Digital

Wavemaker's belief in 'Positive Provocation' is helping clients convert solutions from Literal to Lateral. This belief backed with some diverse talent and tools  will bring about a new paradigm shift in the industry to redefine the media agency's role in client's business.

Vikash Modi, Partner Digital

Wavemaker accommodate and facilitate its talents to meet the challenges of the job with knowledge, trainings and tools.

Vina Yustiana, Partner Planning

Wavemaker is the great pleasure for working life. Improving knowledge and skill for our career with good surrounding place and talented people.

Eni Kiswanti, Senior Partner Investment

Wavemaker supports us in overcoming the challenges we face everyday. Keeping a positive outlook and knowing that obstacles will be a part of our success can encourage us to always have provocative conversations with our client to add value to their business.

Nurina Setiawati, Partner Planning

In our line of business, people is the key. Wavemaker understands and provides us with whatever supports we need to upgrade ourselves and be ready to face the current dynamics in the world.

Ami Novriantama, Partner Client Lead

Join us

Indonesia Leadership
Amir Suherlan
Managing Director
Amir Suherlan is a passionate and inspiring leader whose goal is to bring the agency to the next level within the rapid changes in the media Ecosystem and consumer behavior and also to groom more quality of talents rather than seeing it as a stark cost and overlook the long-term benefits behind it.
Client Leadership