Insight Bites – “Flipping the Switch on Brand Loyalty”
A research study from Wavemaker in partnership with BuzzFeed titled “Flipping the Switch on Brand Loyalty” holds significant implications for marketers in how to leverage data to inform insightful audience and communications decisions to retain and grow their customers.
Gone are the days of simply touting product attributes. Today’s brand narrative must transcend the product and reflect what matters to consumers. It’s no longer simply about how the product performs, but rather how the product fits, and in many ways, enhances their lives. This new loyalty paradigm is reflected in how today’s consumers make purchase decisions. Wavemaker and BuzzFeed spoke to over 3,000 US consumers to gain a broader view of the consumer purchase journey across seven categories looking at buying behavior, platform usage and shopping sentiment.