Tim Castree, Global CEO of MEC and GroupM’s ‘NewCo’ today announced that Maria Luz “Malu” Vasallo will take on the role of Managing Director of the new combined MEC and Maxus 'NewCo' agency in the Philippines when it launches in January 2018.
Malu has been MEC’s Managing Director since 2010 and under her leadership MEC has had an excellent run in the Philippines.
The role becomes effective in January 2018.
Tim Castree, CEO of MEC and NewCo commented: “We’re merging Maxus and MEC to form a brand new billion dollar revenue media content and technology agency, dubbed ‘NewCo’ for now. With such ambition, comes a need for brilliant talent to lead and inspire, and so today’s news is very exciting for us. Under Malu’s leadership, I am confident that we have the right team in place to truly blend the best of MEC and Maxus and make NewCo Philippines a formidable future-facing agency.”