Tim Castree, Global CEO of MEC and GroupM’s ‘NewCo’ today announced that Neslihan Olcay, Maxus Turkey CEO and GroupM Chief Digital Development Officer, will take on the role of CEO of the new combined MEC and Maxus 'NewCo' agency in Turkey when it launches in January 2018.

Neslihan Olcay will lead a new management team which will include Serdar Aytok, who is currently Managing Director of MEC Turkey. Serdar Aytok will be the COO of 'NewCo'. Both roles become effective in January 2018.

Neslihan Olcay has been Maxus Turkey CEO since 2011 and was also named as the Chief Digital Development Officer of GroupM Turkey in 2016. Prior to Maxus, she worked at Mindshare for 7 years and has 23 years of experience in media and advertising. Serdar Aytok joined MEC Turkey in 2001 and for the last two years he has been co-managing the agency together with Hande Bursalıoğlu Beceren, who will soon become the new CEO of Kantar Insights in Turkey.

Tim Castree, CEO of MEC and NewCo commented: “We’re merging Maxus and MEC to form a brand new billion dollar revenue media, content and technology agency, dubbed ‘NewCo’ for now. With such ambition, comes a need for brilliant talent to lead and inspire, and so today’s news is very exciting for us. Under Neslihan and Serdar’s leadership, I am confident that we have the right team in place to truly blend the best of MEC and Maxus and make NewCo Turkey a formidable future-facing agency.”

Demet Ikiler, WPP Turkey Country Manager and GroupM Turkey CEO also said: “The developments and changes in our group continue in a way to manage the dynamics of the changing world more effectively. With this merger, a brand new media, content and technology agency is born. We are very lucky that we will have a much more innovative structure in Turkey with the resources of our two agencies that will feed this merger. Neslihan and Serdar have experience working together in the past years. I am confident that they will create a great team with the support of the strong teams of our two agencies."