During the campaign period (July to December) we saw an uplift in app downloads by 12%. Monthly active users went up by 27% and Netflix brand-related keyword searches went up by 42%.
The partnership on Twitter allowed us to send out over 66,000+ unique recommendations to users. On Swiggy over 500,000+ users were exposed to new Netflix content each week through the Match Maker integration. On Spotify, over 200,000+ people participated in the Match Maker experience spending close to two minutes on the microsite.
The sentiment for the campaign was overwhelmingly positive with 99% Positive+Neutral mentions on social platforms.