The campaign resulted in 25% transaction growth on brand business.
Ad recall lift improved by 15% and consideration lift improved by 6%.
The campaign reached over 100Mn+ users for the entire duration.
VTRs were 4X on Facebook and 1.5X on Youtube compared to industry benchmarks.
Brand mentions went up and positive sentiment rose to 85%+.
The campaign also garnered huge earned media and even got mentioned by some of the most reputable business and industry leaders.
Most importantly, we evoked generosity in everyone (consumers, peer marketers’, business leaders, industry honchos) to celebrate the unsung heroes of India’s retail industry