Canadians took notice, with national conversations taking place around ice hockey and inclusivity on TV, newspapers, and social media.
The campaign generated 38 million earned impressions – enough for every single Canadian to potentially see the campaign.
On game night itself, 1.1 million Canadians tuned in for the Multilingual broadcast, and 23.8% BIPOC Canadians were aware of the broadcast.
Canadians of Legal Drinking Age increased their positive impression of Molson Canadian by 11 points during the campaign, and consideration rose by 15 points.
And Molson have committed to growing the Multilingual programme in the coming seasons. Because Molson Canadian means ice hockey – in every language.