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What makes a Wavemaker?

What makes a Wavemaker?
Our attitude of Positive Provocation.

It’s in our DNA. It’s how we grow our clients and ourselves. We foster it by empowering every one of our people with knowledge, challenge and support.


‘The deep knowledge I have of my client's business.'


‘The confidence to challenge what’s gone before.’


‘The support to go further than I thought possible.’

What makes us Pakistan’s leading Media Investment House is our Clients and our People. And the reason we attract the best and then build lasting relationships is because of our values-consistent culture, our unmatched scale, our data-powered technology and our Digital-First solutions.

Ali Khan, MD – Wavemaker Pakistan

Every day at Wavemaker starts with positive provocation. We realize that exceptional growth requires fearless attitude and uncomfortable change. So, we challenge ourselves every step of the way – for our people, our clients and our partners.

Anum J. Khan, Associate Director – Growth & Precision Marketing – Wavemaker Pakistan

Everyone in Wavemaker is always there to support, be it personal or professional. People working here are more of a family than colleagues. They encourage you to explore avenue you would want to explore. They accommodate and support new ideas. I’m proud to be part of this amazing organization.

Bilal Riaz, ESP Lead – Wavemaker Pakistan

Wavemaker, name apprehends growing fearless with positive provocation idea and being part of this family culture, you realize how people here provoke positively and fearlessly despite of department they belong for success of Wavemaker.

Sohail Hassan, Finance head - Pakistan

I am working as an Operations and Technical Lead for the past 2 years. As my project involves working in different domains like Network, Wireless, Network-Security, and many other applications. It is interesting to learn different domains and Wavemaker gives me full support in this regard. Wavemaker's working environment required a lot of hard work to compete with fast-growing technologies, but teamwork and management support makes it always easier for me.

ZIA UR REHMAN, Operations & Technical Lead - Wavemaker Pakistan

Join us

Global Leadership
Toby Jenner
Global CEO
As the Global CEO of Wavemaker, Toby is an inspirational leader who consistently motivates others to exceed expectations. He’s passionate about positively provoking growth for brands and people, leveraging the Wavemaker network  that is powered by a team of 7,200 people in 88 countries.
Our Leadership
Planning Leadership
Masab Rauf
Associate Director Corporate, Wavemaker Pakistan
Data & Finance Capabilities
Sohail Awan
Commercial Head, Wavemaker Pakistan
Strategy & ESP