- Strategic Spotlight:...
Strategic Spotlight: Staying Ahead in the Ever-evolving Ecommerce Game
Staying Ahead in the Ever-evolving Ecommerce Game
Ecommerce in the Southeast Asia (SEA) region has been around for longer than we remember. It first started during the dot.com era in the 1990s with consumers purchasing from European and American brands willing to deliver to SEA. By 2000, B2B businesses and some enterprising B2C business started to establish themselves in the Direct-to-Consumer (DTC) market, but it was not until 2011 when Rocket Internet first entered the space at scale through their launch of Zalora and Lazada, that ecommerce really took off.
Read more about wavemaker