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  • Wavemaker Italy
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  • Wavemaker Sweden
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  • Wavemaker Switzerland EN
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  • Wavemaker Switzerland FR
Wavemaker Thailand

SMILE OUT LOUD

Client

Colgate

Market

Thailand

Positive Provocation
Share
See the results
Our
approach
01.
Challenge

Teeth are becoming the focus of beauty on a person’s face. Oral beauty has become an accessible and affordable area of personal care.

The challenge for Colgate was to raise the Colgate POV to empower women to smile out loud and always present her trueself to the world.

Result

The campaign’s result provided a strong growth in SOM and sales uplift with O2 incremental growth. Meeting media reach and frequency targets. Creative continues to drive positive recall

Awards & Recognition
MAAT Media Awards 2024

BRONZE for Best in Full-Funnel Strategy

Marketing Excellence Awards Thailand 2023

SILVER for Excellence in Communication / Public Relations

Growth Stories

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