The Only Post-Brexit Strategy Any Ecommerce Business Needs is: Consumer-Centricity

With Brexit looming, the UK is facing significant changes to its online retail ecosystem with the brunt of change likely to be born by UK retailers with continental European ecommerce consumers.

Following last week’s symbolic parliamentary vote on whether or not Britain should remain in a UK-EU customs union post-Brexiti , just days after the House of Lords voted against the government’s proposed withdrawal from such a unionii, speculation now is that a final yes or no may now not be decided until the end of the year. Brand owners tempted to adopt a waitand-see approach before revising their ecommerce strategies should think again, however. For there is considerable future-proofing they can and should be doing now – even before the outcome of customs union discussions is known.