A straight-talking take on the issues keeping marketing up at night. Jargon-free, whip-smart, designed to make you think.
Every week Wavemaker’s finest minds share their opinion on a thought-provoking business issue. This week, Chief Client Officer & West Head Shekhar Banerjee, National Head of Cause and Purpose Parama Bhattacharya and Client Leader Harsha Vardhan Desireddy explain the pitfalls brands need to avoid to ensure their purpose-driven marketing makes the right impact.
Contents
- Cause crowding
- Missing the point
- More action, less talk
- Mentally available, not mental availability
