Programmatic: A Partnership Makes a Better Journey
Programmatic advertising is no longer new; it is now a must-have in all media strategies. It offers an automated way of buying ads using multiple data sources and sophisticated ad tech platforms. Historically, these buys have been handled by media agencies, but more and more advertisers are looking at moving this service in-house.
In this Strategic Spotlight, we provide our POV on turning ever-changing opportunities and challenges of programmatic into growth for our clients.