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Strategic Spotlight: Sustainability in Fashion and the Rise of the Conscious Consumer

19.11.2018
Strategic Spotlight
Sustainability in Fashion and the Rise of the Conscious Consumer

It’s Christmas party season and my in-box is full of ‘must-have’ looks for all occasions, but this year I will be revisiting the pressure to buy a new outfit for every event. I’m dialling it down because, like many consumers – and brands – I’m thinking more ethically about fashion and sustainability, so I’ll be planning my wardrobe accordingly, wearing pieces more than once and mixing old with new.

CONSCIOUS CONSUMER / ECOMMERCE / MEDIA / POV / SPOTLIGHT
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