- Strategic Spotlight:...
Strategic Spotlight: OTT is the Future
OTT is the Future
As Over-The-Top (OTT) continues to close the gap on linear TV audiences, TV buyers and sellers must take a bespoke approach to planning, buying and measurement or risk hampering adoption and maximizing its potential. In this piece, we sum up the fundamental differences between connected and linear TV and outline how to capitalize on advanced TV’s unique attributes.
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