Christmas is all about giving for Halebop
Swedish telco Halebop offered free data to all customers waiting for a delayed train during a period of Christmas travel chaos, allowing them to stay connected with their families and keep entertained during their prolonged journey.
We connected the Swedish Train Traffic Administration’s API to the telco Halebop's database to know which trains were delayed and where, and then used digital out of home signs at the affected stations to deliver a message in real-time about the specific delayed departure: “Waiting for the delayed train to Stockholm? Halebop is giving you a gigabyte of free data”.
The same database was used to verify travellers and that they were in fact delayed. This was done in microseconds, giving the 1GB of data almost immediately to the affected travellers – most of them students.