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Ellie Norman, Formula 1’s Director of Marketing and Communications on the importance of branded content

Ellie Norman, Director of Marketing and Communications for Wavemaker client Formula 1 talks about the importance of branded content today. 

After writing the foreword for Branded Content Marketing Association (BCMA)’s newly published book Fifteen Years: A Branded Content Story, Ellie Norman talks to BCMA on the future of branded content and how it has evolved, and will continue to do so, over the years.

Video by BCMA and Shootsta

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