Guardian Beauty Days
We shifted perceptions and gained market share amongst young beauty fans by creating a digital campaign across the entire purchase journey, to see sales increase by 90% in only eight days.
We shifted perceptions and gained market share amongst young beauty fans by creating a digital campaign across the entire purchase journey, to see sales increase by 90% in only eight days.
Offline beauty sales increased by three times during the first cycle (14 to 17 June) and DOUBLED in the second cycle (28 June – 1 July) compared to the normal sales period. When we combine both results together, we saw a total increase of sales by 90% in the 8 days. Besides that, the average basket size of each female shopper also increased by 34%.