We knew that runners love documenting their achievements. After an event, they can spend hours looking for a picture or video of themselves on an event website. Many run with an action cam or ask friends or family to take pictures along the route. So as a brand that's always innovating for its customers, we knew that Telekom would be perfectly placed to help.
We identified each runner through their race tags which contained a unique RFID chip. On race day, we documented their run through four remote-controlled slow-motion cameras that communicated through Telekom’s 4G network. We added footage taped by two drones and four field camera units.
All the data was uploaded and processed in real-time by 204 cloud servers using 410 cores – then the scenes was edited, supers of time results added together with music and mood clips.
As the runners crossed the finish line, they received a branded message from Telekom with the film of their personal run.