Twój Weekend: The Last Ever Issue

For 27 years, “Your Weekend” – one of Poland longest running and most read adult magazines, reduced women to sex objects. So when it was put up for sale, together with Gazeta.pl, VMLY&R, MasterCard and BNP Paribas, we bought it. And then closed it down. This campaign has won multiple awards including a Titanium Lion and the Glass Lion Grand Prix at Cannes 2019.