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What makes a Wavemaker?

What makes a Wavemaker?
Our attitude of Positive Provocation.

It’s in our DNA. It’s how we grow our clients and ourselves. We foster it by empowering every one of our people with knowledge, challenge and support.


‘The deep knowledge I have of my client's business.'


‘The confidence to challenge what’s gone before.’


‘The support to go further than I thought possible.’

Ultimately, knowledge is power. Wavemaker has an incredible breadth of talent, proprietary tools and studies which mean we are always ahead of the curve when helping unlock growth for our clients.

Sophie Strong, Precision Lead, Wavemaker UK

In the six years I've been with Wavemaker my appetite for personal development has continued to grow. I take pride in understanding my clients and so much of what I've learnt has come from the passion and knowledge of others from across the wider business.

Connaire Rees, Client Lead, Wavemaker Business

Wavemaker encourages curiosity and a love for learning. The Jetstream rotation programme gave me a well-rounded understanding into almost every Wavemaker media department, acting as a great springboard for my growth path in strategy and planning.

Ishani Rege, Planning Executive, Wavemaker UK

The world of content marketing evolves rapidly with creativity being at the forefront of what makes a great campaign. The content team at Wavemaker step up to this challenge sharing insights, key trends, and knowledge to create award winning work for our clients.

Joseph Woodcock, Content Executive, Wavemaker North

Our provocative approach truly helps us get down to the root of what our clients want. It’s given me the opportunity to take those challenging moments and turn them into projects that we're proud to see activated, together.

Said Bhugeloo, Platform Lead Paid Social, Wavemaker UK

Wavemaker empowers us to have provocative conversations with our clients to make sure we keep pushing the dial and create socially conscious work.

Lovelynn Ndlovu, Account Executive, Wavemaker UK

For provocation to be explicit as our belief, rather than just implicit in our behaviour, pushes everyone to create better work. Better results are achieved in turn, ultimately making for stronger relationships and a richer environment.

James Wilde, Managing Partner, Wavemaker UK

Our unlock approach provides us with provocations which challenge our clients perception of digital transformation. This truly allows us to not only unlock growth for our clients, but our people.

Amelia Ensell, Precision Manager, Wavemaker UK

Since joining Wavemaker in 2019 I've have gained so much confidence and knowledge in my role as an AV planner and buyer. I've progressed and learnt the best practices with the support of my team and strive to succeed in my apprenticeship!

Lydia Saxby, Media Apprentice, Wavemaker UK

Wavemaker understands the importance of investing in people. Being sponsored to study for the IPA Excellence Diploma has positively impacted my personal growth, my contribution to the agency and most importantly, the work I do for my clients.

Ben Levy, Strategic Planning Lead, Wavemaker UK

I’m focused on ensuring anyone with any disability or impairment is supported; because Wavemaker isn’t just about inclusion, it’s about belonging.

Sarah Conway, Precision Lead, Wavemaker UK

Since joining Wavemaker as an apprentice I've been given the encouragement and support needed to really expand in my role as an Account Executive. Being exposed to all areas of the business gave me a great start to my career in media."

Ben Lester, Account Executive, Wavemaker North

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