After a year like no other, many would feel understandably nervous about trying to settle on any key trends for 2021.
Nonetheless, in the same way as we took to new habits rapidly, our approach to forecasting has been squarely focused on what will drive brand growth. That’s because we believe there’s always a better way to grow and, thanks to Positive Provocation (our agency ‘attitude’), we’ve redefined how we identify trends.
You would expect a media agency to focus on media trends (which we have in this compendium) but we’ve also detailed what we call ‘growth’ trends in people and technology. You might not expect a media agency to venture into these territories but there is merit in showcasing the opportunities for brands across these three areas as they are all interconnected.
