Wavemaker Announces New Client Leadership Structure

Wavemaker today completed its new Worldwide Client Leadership Structure with the appointment of Alastair Bannerman to the role of Global Client President, reporting to CEO Toby Jenner. Based in London, Bannerman will take up the role from April 2020. 

Bannerman joins Global Client Presidents Anna Hickey and Alex Altman in Wavemaker’s global leadership team, and the trio will be driving forces of an evolved focus on client leadership at Wavemaker. The role is responsible for ensuring worldwide best practice, delivering excellence in client leadership and driving clients’ growth as well as creating and strengthening key client relationships. 


Commenting on the new team, Wavemaker’s Global CEO Toby Jenner said, “To deliver our clients’ growth ambitions we need an unrivalled level of capabilities from across WPP, GroupM and of course Wavemaker. In Anna, Alex and Alastair, we have three exceptional executives, all with many years of experience in building client partnerships. They will help Wavemaker build a consistent global attitude across client leadership teams throughout the Wavemaker network.” 


Alastair added, “I’m looking forward to joining Toby and the global leadership team at Wavemaker at such an exciting time for the agency. I feel inspired by the new direction and the opportunity of helping to deliver growth for an impressive roster of clients.” 


Bannerman joins Wavemaker from Mediacom where he was Global Category and Client President. He brings over 20 years’ international experience in client leadership and agency management roles. Prior to joining MediaCom in 2013, he worked at Carat, Zenith Optimedia and Starcom across sectors including FMCG, auto, technology and energy.