Wavemaker China Wins CHANDO’s Media Strategy Business
Wavemaker, GroupM’s next generation media, content and technology agency has been appointed to lead media strategy for CHANDO in China. The partnership came into effect in October 2018.
CHANDO, the oriental skincare and cosmetics brand of JALA (Group) Co., Ltd., was founded in Shanghai in 2001. Upholding the Chinese philosophy of harmony between human beings and nature, CHANDO is committed to producing high quality products and services. Through the careful selection of natural ingredients and adoption of advanced technology, CHANDO has developed a product range that is in harmony with the culture, diet and skin type of Chinese people, bringing to life their brand slogan "Himalayan Energy, Natural Beauty".
Through a competitive pitch process, Wavemaker demonstrated their expertise in understanding and navigating the complex China media landscape, and provided the brand with unique insights on how to attract more younger generation consumers. These factors gave Wavemaker a significant advantage over their competitors and resulted in winning the business.
Jenny Chen, Media General Manager of JALA Group, said, “We chose Wavemaker for its expertise, significant group resources, professional insights and data support. We look forward to Wavemaker building an efficient communication bridge between CHANDO and young consumers to create shared value.”
Aimee Hung, General Manager of Wavemaker, said, “As an oriental nature brand with 17 years of development and outstanding influence, we are honoured that CHANDO has chosen Wavemaker to help them continue their rapid growth in China. We will apply all of Wavemaker’s strengths in media, content and technology to unlock new growth opportunities that will help create further brand value. We are delighted to build this partnership, and are also very much looking forward to working alongside JALA Group to explore future opportunities in China and possibilities for overseas market expansion.”