Wavemaker Wins Perrigo Media Business

Wavemaker today announced that it has won the Perrigo media account for Europe and Australia after a competitive pitch process. The announcement was made by the agency’s new Global CEO Toby Jenner. 

Geert Cools, Perrigo’s Chief Business Officer for Branded Consumer Self-Care, said: “The Perrigo team is fully committed to delivering “Quality, Affordable Self-Care ProductsTM that consumers and customers trust. Our European go-to-market strategy of driving ‘local jewel’ brands in multiple geographies provides a tailored self-care approach that meets the evolving needs of consumers. We are excited to work with Wavemaker’s culture of positive provocation and leverage the capabilities of its talented and creative team. Many elements are present for a fruitful long-term partnership between our two companies.” 

The media account covers all markets across Europe where Perrigo does business, plus Australia. 

Toby Jenner said: “Perrigo is an exciting company whose vision to become a leading self-care company is supported by recent changes in the consumer care category, a category Wavemaker has great experience in. We look forward to connecting more consumers to Perrigo’s high-quality products.” 

The account is worth $100m.

The win is the latest in a series of successful pitches for Wavemaker, including the global AXA media account, Huawei (across multiple markets including China), Pernod-Ricard in China, Eurostar in Europe and the retention of Chevron in North America and Asia Pacific