Wavemaker Wins Rappi Media Account
Wavemaker has won the media account for Rappi, the fast-growing online delivery business, after a competitive pitch that also included IPG and Publicis. Wavemaker will be responsible for the strategic media planning and buying for the ecommerce giant which recently achieved unicorn status and is recognized as one of the most innovative organizations in Latin America.
The agreement covers all markets where Rappi operates: Argentina, Brazil, Colombia, Chile, Costa Rica, Ecuador, Peru, Mexico and Uruguay. The announcement was made by Sebastian Farfán, Wavemaker Colombia’s CEO.
Wavemaker have won the account with a mandate to create both innovative and effective communication to Rappi’s multiple target audiences, continue to massify Rappi’s services and contribute to positioning the business as the one-stop platform for convenience and quality.
Sebastian Farfán, CEO of Wavemaker in Colombia, said: “We are greatly honored by this vote of confidence. Rappi is one of the main players in the market, and the company is known for its innovative business model. To have won this account and to join Rappi in its journey of growth says everything about Wavemaker’s experience and ability to deliver transformative solutions.”
In addition, Simón Borrero, CEO of Rappi Colombia, said: “We have a great opportunity to keep growing exponentially, and we want to continue to engage with different audiences. I believe Wavemaker is the strategic ally that would help us to further success with their quality and creativity of thinking, data analysis capabilities and strong consumer insights. These are aspects that we consider key to our business objectives.”