Week in Review: Brands and consumers adapt to COVID-19 crisis PLUS a CPG deep-dive

In this week’s update: the crisis opens up a new job market, huge hikes in viewing and subs for streaming services, teen favourites Snap and TikTok expand audiences, and why people are sticking to brands they trust. PLUS an in-depth look at the impact of COVID-19 on the CPG sector.

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More from the Week in Review series:

The stay-at-home economy, business supports staff and society, PLUS an in-depth lookat the impact of COVID-19 on the Luxury sector

China’s e-commerce adapts, blurring generational lines, and esports move to the mainstream. PLUS an in-depth look at the impact of COVID-19 on the Entertainment sector

Comparing economic responses to COVID-19 around the world; Zoom attempts to balance security with usability, the platforms tackle fake crisis news; is it finally time for VR and AI to go mainstream?

The UK government urges support for journalism as ad revenue falls, CMOs plan for the future, and influencer marketing gets a reality check. PLUS an in-depth look at COVID-19’s impact on the Alcohol sector

Facebook launches rival to Zoom, Google combats virus profiteers, nostalgia and comedy rule on TV. PLUS an in-depth look at COVID-19’s impact on the Beauty sector

Leadership in the ‘next normal’, consumers move from crisis to recovery, digital giants report Q1. PLUS an in-depth look at the impact of COVID-19 on Consumer Electronics