Provocative Planning is at the centre of the worldwide Wavemaker OS. Modular, not sequential, it generates three speeds of growth for our clients – for today, ongoing and for tomorrow.
A series of deep audits of Precision and Digital Media completed by our specialists, comparing current performance with best practice across eight areas: Search, Social, Content, Video, Programmatic, Ecommerce, Audiences and Website & Apps.
The output? A Growth Opportunity Roadmap.
An AI-fuelled, end-to-end planning platform, this is the first global tool in our industry that optimises against multiple audience growth segments, across all channels – not just addressable. The output? Market-beating growth plans that extract maximum value from every media dollar.
This is where we leverage the power of human imagination and provocative ideas to beat the machine and defy category conventions. Applying the full force of our creativity, expertise and experience. The output? Transformational growth opportunities.
Our client leaders offer unrivalled business and category knowledge to help brands grow. We partner with clients to find and leverage growth opportunities, bringing game-changing expertise from across Wavemaker, GroupM and WPP.
Many of our most progressive capabilities are core to clients, including ecommerce, content and precision marketing. Our leading global consultancy has experts to solve any communications challenge, from go-to-market ecommerce strategy to digital transformation.
Addressable content, AR/VR, Influencer, Partnerships, Sports Marketing, Production and IP
Market and Audience Analytics, Data Fusion, Econometrics and Advanced Modelling
Retail Planning, Optimisation and Amplification
Measurement, attribution and optimisation
Audience Sciences, Personalisation/DCO and CRM/ECRM
Proprietary Marcomms and New Product Development
Consultancy and Digital Transformation, Automation, Self-learning and Ai
As industry leaders in investment, implementation and governance – and as part of GroupM booking one in every three of the world’s ads – our unrivalled scale and experience guarantees clients the most cost-effective and efficient trading solutions worldwide.
Negotiation, Evaluation and Governance
Addressable, Premium and Supply
Paid and SEO
Paid and Organic
Programmatic and native programmatic