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What makes a Wavemaker?

What makes a Wavemaker?
Our attitude of Positive Provocation.

It’s in our DNA. It’s how we grow our clients and ourselves. We foster it by empowering every one of our people with knowledge, challenge and support.


‘The deep knowledge I have of my client's business.'


‘The confidence to challenge what’s gone before.’


‘The support to go further than I thought possible.’

Every day I work with incredible research tools aimed at enhancing our clients' growth and industry expertise. I believe that data is the foundation for innovation - and Wavemaker is leading."

Emily Nerbas, Research Analyst

We never stop learning. As part of the Challenger Exco, I've been given the opportunity to truly dive into the never-ending pool of brilliant talent and thinking we have around us. I take pride in being able to challenge myself and being challenged by my colleagues to strive for excellence and continue growing."

Alyssa Offermann, Client Business Manager

Wavemaker’s propriety tools and research capabilities allow us to think bigger, act quicker and work more efficiently. We are always encouraged to upgrade our skillset and Wavemaker provides the tools and resources to allow us to do that. Our propriety offerings give us a competitive edge, serve as inspiration and drive growth for our clients."

Jay Black, Client Business Manager

I’m so thankful to be a part of such a supportive organisation were Inclusion and Diversity are at the core of its operations. Great support is one of the foundation blocks to success. As a part of CANDID, GroupM Canada's platform founded and dedicated to the Black community in media, we inspire, celebrate and empower each other as well as have meaningful discussions on things that matter to us."

Sumaia Gasmelsaed, Senior Media Planner

Avec son puissant réseau international, ses talents compétents et ses outils propriétaires, Wavemaker m’a non seulement poussé à devenir meilleur, mais m’a aussi encouragé à développer un désir puissant à prendre part à quelque chose de bien plus grand que moi / With its strong international network, competent talents and proprietary tools Wavemaker challenged me to become not only better but to develop a vivid appetite to participate to something bigger than me."

Andreanne Gagnon, Senior Media Planner

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Canada Leadership
Leadership Team
Alice DiGiovanni
Vice President, Client Leadership
Corissa Henry
Vice President, Marketing Intelligence & Sciences