Scroll to explore
ClickTap to break through
ClickTap to be fearless


What makes a Wavemaker?

What makes a Wavemaker?
Our attitude of Positive Provocation.

It’s in our DNA. It’s how we grow our clients and ourselves. We foster it by empowering every one of our people with knowledge, challenge and support.


‘The deep knowledge I have of my client's business.'


‘The confidence to challenge what’s gone before.’


‘The support to go further than I thought possible.’

Every day I work with incredible research tools aimed at enhancing our clients' growth and industry expertise. I believe that data is the foundation for innovation - and Wavemaker is leading."

Emily Nerbas, Research Analyst

Everything we do in the digital realm creates a data trail. Marketing will only be algorithms and correlations in the near future. There is never a dull moment for the Data Science team at Wavemaker Canada, always willing to step up to this challenge and go the extra mile to help our clients solve problems with data."

Madhu Rajagopalan, Data Analyst

If you know better, you do better. At Wavemaker, this is at the crux of every media decision we make on behalf of our clients. Knowing better requires information, data & insights, all of which are ample and accessible at Wavemaker through our proprietary & syndicated tools & outstanding relationships with the media partners in our market."

Jon Hawke, Associate Director

We never stop learning. As part of the Challenger Exco, I've been given the opportunity to truly dive into the never-ending pool of brilliant talent and thinking we have around us. I take pride in being able to challenge myself and being challenged by my colleagues to strive for excellence and continue growing."

Alyssa Offermann, Client Business Manager

Wavemaker’s propriety tools and research capabilities allow us to think bigger, act quicker and work more efficiently. We are always encouraged to upgrade our skillset and Wavemaker provides the tools and resources to allow us to do that. Our propriety offerings give us a competitive edge, serve as inspiration and drive growth for our clients."

Jay Black, Client Business Manager

Nos outils aident nos client à participer au processus, à se défier eux même ainsi que leurs équipes internes pour aller chercher les meilleures stratégies pour leurs objectifs / Our tools help us bring our clients on the journey with us to challenge themselves and their internal teams to bring out the best strategies for their objectives."

Marie-Claude Dion, Associate Director

I've been given space to have powerful conversations across all levels of Wavemaker's business to create impactful change for LGBTQ+ people within our own workforce and across the broader community. Wavemaker truly stands for the support and belonging of all of it's people."

Devon Esper, Senior Media Planner

I’m so thankful to be a part of such a supportive organisation were Inclusion and Diversity are at the core of its operations. Great support is one of the foundation blocks to success. As a part of CANDID, GroupM Canada's platform founded and dedicated to the Black community in media, we inspire, celebrate and empower each other as well as have meaningful discussions on things that matter to us."

Sumaia Gasmelsaed, Assistant Media Planner

Avec son puissant réseau international, ses talents compétents et ses outils propriétaires, Wavemaker m’a non seulement poussé à devenir meilleur, mais m’a aussi encouragé à développer un désir puissant à prendre part à quelque chose de bien plus grand que moi / With its strong international network, competent talents and proprietary tools Wavemaker challenged me to become not only better but to develop a vivid appetite to participate to something bigger than me."

Andreanne Gagnon, Senior Media Planner

Join us